A few unhappy and vocal customers could easily void the best marketing plan and destroy a woodworking business. Therefore, it is imperative to stay conscious of your customer’s experience with you and your company. The next few points touch on principles we feel should constantly stay at the forefront of your mind as you build... Continue Reading →

In our post about identifying your woodworking market, we touched on three major points that we feel should be thoroughly examined and consistently reexamined to ensure you know exactly who your target market is. In the third point we briefly discussed how to reach your market, and we believe social media platforms can be crucial... Continue Reading →

As a woodworker you know what you love to do and you know what you love to create. Everyone wants to make a living at something they love, but oftentimes our dreams are never fully realized due to various pitfalls that ultimately could have been avoided. Affirming that you want to pursue woodworking, as a... Continue Reading →